With Google making a big algorithm update at least once a year, the Search Engine Marketing world finds itself constantly walking on thin ice in a race against the “system” which eventually marks the latest conventional link building techniques as “manipulative” and wipes them out of the game in a lame update named after a bear or other extraordinary mammal.
The weird thing is that Google’s Quality Search Team Leader, Matt Cutts continuously speaks about using organic techniques, posting quality content and blah blah all the vague and useless information which is usually found to be amusing and informative by newbie marketers, the rest of the people that are in the industry are always asking themself the question “Ok…what is the new linking method, that takes less resources and is non-conventional…and thus not yet filtered out by Google’s recent algo update?”
The people that usually find an answer to this question are the people that are actually the few ones which can be called professionals and which are capable of getting results superior than the thousands of other “seo proz/moz” and whatever other lame abbreviations you can find out in “SEO” query results of people and companies in the industry.
So enough flaming, you get the picture, for the real SEO marketer Google is the bad guy, and the rest of the websites/people you see in the rankings are simply people you race with. So if you race with 1000 other people, everything would be fine if the race is fair and you all start from the same point. I mean if you really are better than the others then you would deservedly get your prize by finishing among the first, no? Yes, but unfortunately the race we are in is not fair by any mean. Google’s ideology for “quality” to a large extent empowers big, powerful, aged websites to show in the rankings.
And who said, new and small can’t be good? Why on earth having more resources means you are of higher quality? Anyways, these are questions which probably Google will deny, but if you run a query for anything which is significant you will see 9 out of 10 websites which are with PR5+ and aged 7+ years or so.
In fact the more you get better at this race, the more you understand that you are racing with giants. So how do we beat them when we have thousand times less the budget, the time, energy and history/authority? Well simple..outsmart them. Find a new way of linking. Be creative and think out of the box. Stop watching those google webmasters videos and stop reading posts in SEO forums. Think in large scale. Think of a service you can launch through which you can make people want your link on their sites?
A very good example for this was a brakthrough which happened around 2005-2006 with the CMS themes links. Designers started creating quality themes pro-bono, and in return placed footer links. Well guess what footer links in CMS are no longer good but anyways, thats a good example.
SEO is a game where the person who finds the most effective method for link placement (in terms of resources spent) gains a competitive advantage over the others. This in addition to all the standard ABC stuff (unique content, on-page etc) makes the SEO mix a winner in a certain moment of time. The moment you stop working on new link building methods is the moment you become one of the thousands and from there on is a race of resources inputted, rather than a race of ingenuity and creativity.
This is why it is critical for you to understand that there is no imperative, and no invariably “effective” mean for link distribution. And gosh there is for sure no “automated” tool that will make you go on top.
The link distribution which you are using now, will certainly be outdated and ineffective after 12 months. For all those reasons we are happy to say that TheLinkDream package is a solution which is constantly evolving. The fact that there are actual people behind the service with human hand-work in place, is what gives us the ability to shape the product in order for it to be one step ahead of the mass and thus give you and your business the fair start which you deserve.